ALEJANDRO ORTEGA

As part of the Global Corporate Affairs team the key elements are:

• Designing and strengthening the global social media strategy of LeasePlan and its implementation in more than 30 countries
• Designing and implementing a global social media campaign for LeasePlan intended stock market launch
• Developing and implementing diverse global social media marketing campaigns, a global social media content strategy, a global social media advertising strategy, global social media monitoring, analysis and reporting architectures, a global employee social media engagement program as well as acting as a global digital strategic advisor.
  
  
  

As part of the Global Digital Costumer Engagement team the key elements are:

• Redesigning and strengthening the global social media strategy and its implementation in 15 European countries and all Staples’s Business Areas

• Redefining social media measurement frameworks, developing and executing diverse global social media marketing campaigns, a global social media content strategy, a global social media advertising strategy, global social media monitoring, analysis and reporting architectures.

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As part of the Global Global Communications team the key elements are:

• Designing the global social media strategy (for AkzoNobel top-tier countries and all AkzoNobel’s Business Areas) by establishing the AkzoNobel Social Media Playbook and Social Media Centre of Excellence, which defines the strategy and its global implementation

• Developing and executing diverse global social media marketing campaigns, a global social media content strategy and global social media monitoring, analysis and reporting architectures.