ALEJANDRO ORTEGA

Social Media Strategist / Amsterdam

Work experience

LeasePlan

global

Work - Alejandro Ortega - Social Media Strategist

As part of the Global Corporate Affairs team the key elements are:


  • Designing and strengthening the global social media strategy of LeasePlan and its implementation in more than 30 countries
  • Designing and implementing a global social media campaign for LeasePlan intended stock market launch
  • Developing and implementing diverse global social media marketing campaigns, a global social media content strategy, a global social media advertising strategy, global social media monitoring, analysis and reporting architectures, a global employee social media engagement program as well as acting as a global digital strategic advisor.


Staples

Solutions

As part of the Global Digital Costumer Engagement team the key elements are:


  • Redesigning and strengthening the global social media strategy and its implementation in 15 European countries and all Staples’s Business Areas

  • Redefining social media measurement frameworks, developing and executing diverse global social media marketing campaigns, a global social media content strategy, a global social media advertising strategy, global social media monitoring, analysis and reporting architectures.

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Work - Alejandro Ortega - Social Media Strategist

AkzoNobel

global

Work - Alejandro Ortega - Social Media Strategist

As part of the Global Global Communications team the key elements are:


  • Designing the global social media strategy (for AkzoNobel top-tier countries and all AkzoNobel’s Business Areas) by establishing the AkzoNobel Social Media Playbook and Social Media Centre of Excellence, which defines the strategy and its global implementation

  • Developing and executing diverse global social media marketing campaigns, a global social media content strategy and global social media monitoring, analysis and reporting architectures.


© 2019
Alejandro Ortega

Alejandro Ortega - Social Media Strategist