Strategic Social Media
Consultancy

BPD

Bouwfonds Property Development

As Strategic Social Media Consultant - advising to the Marketing and Communications team - the key element is:

Strategically designing a B2B social media campaign utilizing LinkedIn as a channel to strengthen BPD’s reputation as a reliable and sustainable partner for municipalities and housing associations in the Netherlands.

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Digital Business
Development Strategy

SoapBlends

As Digital Business Development Director the key element is:

Strategically designing a B2C e-commerce presence in Canada, United States and Mexico to strengthen Banderas SoapBlends's online philosophy as a sustainable enterprise devoted to blend oils and botanicals into skin loving body care products.

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Guest Lecturer in Digital & Social Media Business Development - Masterclasses & Workshops include:

As Global Social Media Lead - being part of the Global Corporate Affairs team - the key elements are:

Designing and strengthening the global social media strategy of LeasePlan and its implementation in more than 30 countries
Designing and implementing a global social media campaign for LeasePlan intended stock market launch
Developing and implementing diverse global social media marketing campaigns, a global social media content strategy, a global social media advertising strategy, global social media monitoring, analysis and reporting architectures, a global employee social media engagement program as well as acting as a global digital strategic advisor.

As European Social Media Lead - being part of the Digital Costumer Engagement team - the key elements are:

Redesigning and strengthening the global social media strategy and its implementation in 15 European countries and all Staples’s Business Areas
Redefining social media measurement frameworks, developing and executing diverse global social media marketing campaigns, a global social media content strategy, a global social media advertising strategy, global social media monitoring, analysis and reporting architectures.

As Global Social Media Manager - being part of the Global Communications team - the key elements are:

Designing the global social media strategy (for AkzoNobel top-tier countries and all AkzoNobel’s Business Areas) by establishing the AkzoNobel Social Media Playbook and Social Media Centre of Excellence, which defines the strategy and its global implementation
Developing and executing diverse global social media marketing campaigns, a global social media content strategy and global social media monitoring, analysis and reporting architectures.