Areas of expertise
Specialized in designing and strengthening global social media strategies & implementating them locally by developing Social Media Centers of Excellence. This includes social media programs specific to social platforms, governance models, playbooks & guidelines, editorial processes and more.
Specialized in content & campaign development. This includes organic and sponsored content and social media employee advocacy programs.
Specialized in social media advertising & partnership programs. This includes influential marketing, talent acquisition programs and marketing campaigns for companies' intended stock market preparations (IPOs).
Specialized in creating global social media reports for analysis & content optimization. This includes designing social media monitoring walls for companies' offices worldwide.
Experienced in social media knowledge sharing. This includes workshops, masterclasses and guest lectures.