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Freedom in Time:
Micro-Expiration Approach to Digital Surveillance

by Alejandro Ortega Alejandro Ortega on LinkedIn

 

Mapping Politics of Locative Media
by Alejandro Ortega Alejandro Ortega on LinkedIn

 

Snippetreclame:
Tussen Corporate Cuts & Grassroots Glamour

by Alejandro Ortega Alejandro Ortega on LinkedIn

           
 

Abstract

Surveillance theory is at the core of this study. By tracing diverse insights from classical surveillance studies through recent theoretical frameworks built around notions of control and freedom, this thesis offers an alternative approach - based on and framed in time - to digital surveillance. Micro-Expiration Approach is the exposed idea, which is based on the significance of considering digital traces as volatile entities: disappearing after having existed in a micro temporality and subsequently revealing a notion of freedom that allows an existent to exist.
By genealogically delineating both the life expectancy of digital storage devices and the current tendency of Web search engines to reduce the lifetime of users’ log files, this study focuses on the implications micro-expiration logics signify in an intrinsic ephemeral milieu such as the Internet. That is: by uncovering the regenerative qualities of digital environments that allow data recollection to endure (fixed in specific time-based formats), the ultimate goal is to reflect on a conceptualization of the data body (of the self) as a short-living entity that evolves from present-time interactions, and which transformable components are continuously replaced by new ones (in a rhythm of becoming) through utter micro-expiration - rather than through ramifying, hypertrophic rebirth.

Keywords:
(digital) surveillance studies - freedom - micro-expiration approach time - web search engines

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Abstract

This paper examines the political meanings embedded in the uses and practices of Locative Media (LM). Departing from the classical academic debate about the impact of technology on society, this essay reflects on how things in themselves matter due to the expressive values they signify. This political significance is explored in LM from which two opposing discourses are derived: one that celebrates the empowering potentials of LM, the other accusing it of being a technology of control and surveillance for imperial and commercial enterprises. Finally, after having defined LM as political technology in general terms, this study analyzes the tension between the liberating and oppressing narratives around LM and draws attention to the importance of acknowledging that there are political choices influencing the LM development process. This recognition is especially of concern since locative technology, like any other pervasive system, tends to disappear into the background once embedded in society.




Keywords:
artefacts & politics – commercial surveillance – control & freedom - Locative Media - pervasive computing - political technology - (re)mapping practices – The Internet of Things

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Abstract

Centraal in deze studie staat het fenomeen user generated advertising. Op dit kruispunt van commerciële interesse en behoefte van de consument aan participatie in het bepalen van de eigen cultuur, wordt in deze studie het concept snippetreclame als een alternatief naast bestaande marketingperspectieven geïntroduceerd om deze nieuwe gecommercialiseerde culturele online mediavorm te kunnen inkapselen. Hoewel bedrijven als Dove user generated practices stimuleren als onderdeel van haar commerciële convergentie-strategieën binnen wat democratiserende online platforms lijken te zijn, wordt hier beargumenteerd dat de participerende rol van de consument het best in het kader van een industriële genetwerkte productie geplaatst kan worden. Grassrootsweerstanden kunnen bovendien net als snippetreclames op ironische wijze een vorm van merkpromotie betekenen die zich binnen commerciële en niet-commerciële video-sharing sites uitbreidt.




Keywords:
affective economics  -  dovecreamoil.com  -  homecasting  -  industrial networked information economy  -  user generated advertising  -  snippetreclame -  YouTube

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